chum is a fictive social campaign supporting people new to a city or in need of new friends. the campain works like a start-up but in contrary to common options it is analogue and based on print products. the equipment such as a streetmaps, coasters and stickers are available in vending machines and shops. the clou is that every campain connects different groups of people. by finding and matching within microcosms the communicational barriers can be broken easier, since people automatically have enough in common to start a conversation. also the microcosms might be funny as in this example, where people with certain quirks are matched and invited to attend related events. the equipment is also supposed to attrackt people in general and mark one as a communicative person as soon as the campaign was able to successfully launch in the market.